After leaving Mayor Michael Bloomberg's office—where she was a deputy press secretary—at the end of his term Samantha Levine worked as a communications consultant for clients including Tina Brown Live Media and the City of Washington, DC. In the Mayor's office, Samantha served as a spokesperson for Mayor Bloomberg and directed media strategy for major initiatives, including the proposal to limit the size of of sugary beverages, teen pregnancy intervention and smoking cessation. She handled crisis communication and pro-active press and oversaw the communications offices of the New York City health and human services agencies. Samantha also created and directed the New York City Girls Project, a campaign to improve girls’ body image and self-esteem. Prior to joining the Mayor's office, she was the director of marketing and media relations for NARAL Pro-Choice New York and communications director for Planned Parenthood of New York City.