“The conceit is that they are thugs and gangsters who act like Jewish Boca Raton retirees,” says Jacob Salamon, who, along with his University of Texas classmate Jared Bauer, produced the videos. Bauer and Salamon formed their production company at first to try to make movies, they said in an interview, but found that producing TV-quality Web videos would take far less time than making a single movie. In the meantime, they say the Web videos are a good way to build a loyal fan base for larger projects down the road.

To date, Bubala Please won’t be buying the creators any new McMansions. The first video got more than 230,000 page views on YouTube, but the two say they get about a dollar per 1,000 views. Surprisingly, the audience is largely in the 45- to 60-year-old age range. “This is not something I anticipated,” Salamon says.

One reason younger audiences have not yet embraced the videos may be that the shtick feels stale. While Jews have contributed to rap music for decades (Rick Rubin produced the first Run-DMC records; the Beastie Boys were all Ashkenazi Americans), rap music has embraced Jewish themes directly in the last year.

In the video for his song, “HYFR (Hell Ya Fuckin’ Right),” Drake, a half-Jewish rapper from Toronto, performs at a bar mitzvah ceremony at an actual synagogue. As Drake wears a traditional yarmulkah, co-rapper Lil' Wayne sings the chorus asking whether the listener is high, nervous, or single and whether he trusts his associates.