Space Age Fashion

On July 20, 1969, Buzz Aldrin became the second astronaut to walk on the moon. For their latest “Core Values” ad campaign, photographed by Annie Leibovitz, Louis Vuitton features the ultimate travelers: astronauts Aldrin, Sally Ride—the first American woman in space—and Jim Lovell, who guided Apollo 13 back home after its ill-fated mission. They star alongside Louis Vuitton “Icare” luggage, named after, yep, Icarus, that great mythological man of flight.