#12, Brad Pitt
Charity: Not on Our Watch
Annual Impact: $1,201,009
Just as certain as Brad Pitt is the quintessential modern Hollywood don, he’s also one of the most visible celebrities on the charity circuit. Along with hotshot Hollywood pals Matt Damon, George Clooney, Don Cheadle, and producer Jerry Weintraub and civil-rights lawyer David Pressman, Brad Pitt founded Not on Our Watch in 2007. The organization’s goal is to generate attention, press, and money to aid international crises. With his girlfriend Angelina Jolie, he donated $1 million in 2008 to the Make It Right Foundation, the nonprofit organization founded by Pitt to rebuild affordable, green homes in New Orleans’ Ninth Ward. Of course, being charitable is easier when you and your flame can demand $15 million to $20 million per movie (not to mention a few mil more for pictures of your kids). Pitt has also signed his name to letters opposing the Burmese junta, and given his time and face for public-service announcements against genocide in Darfur.
Breakdown: TV ($44,909), Print ($1,122,500), Internet ($33,600), Personal donations (undisclosed)