Charity: Shriners Hospital for Children
Annual Impact: $9,262,381
Talk about powerful branding. Timberlake’s name appeared alongside Shriners in over 1,000 newspapers or magazines over the last two years thanks to the Justin Timberlake Shriners Hospital for Kids Open, an annual Las Vegas golf event televised on the Golf Channel. He also headed up a benefit concert for the organization this fall, and got fellow pop stars Taylor Swift and TLC in on the act, though he hasn’t yet been spotted wearing the famous Shriners fez.
Breakdown: TV ($617,981), Print ($8,625,000), Internet ($19,400), Personal donations (undisclosed)