It might not hold the same shock value today, but the on-stage smooch between Britney Spears and Madonna, and then Christina Aguilera and Madonna, at the 2003 MTV Video Music Awards was designed to provoke—and it did. Conservatives squirmed, gay-rights activists wondered if the public display of “affection” was progress or
a publicity stunt, and 18-year-old straight boys across the country found themselves suddenly interested in the Material Girl. The kiss ensured that year's VMAs would be replayed on TV over and over again; at one of these recaps, on
Access Hollywood, Aguilera said of Madonna, "she's got very soft lips and there's nothing like kissing a woman."
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