APP NAME: Instapaper
WHAT IT DOES: A spare brain for heavy readers. Organizes articles you want to read and lets you save a Web page to read later on on an iPhone (along with other devices).
GENIUS FACTOR: Though Instapaper's creator, Marco Arment, participated in our panel, he didn't need to nominate his own app. Instapaper is considered by many to be one of the best examples of app brilliance. With Instapaper, if you stumble across an article online but don't have time to read it immediately, you can send it to your Instapaper account. The iPhone app syncs with everything you've saved and gives you offline access. Mark a story on your desktop computer at the office and you'll be able to read it on your phone on the commute home. (There's also an iPad version which has also won legions of fans.) Matt Drance, who once worked at Apple as an "evangelist" and now develops software and
blogs at Apple Outsider., calls it an "app I can't live without," adding, "It's made me more of a reader. It's the memory I never had."