Around the fall of 1999, Bingo Rimer, one of Sweden's leading fashion photographers, saw a candid photo of Elin Nordegren. Impressed with her looks, Rimer talked Nordegren into modeling for a couple of shoots early the next year. "She is magnificent—Swedish high quality," Rimer, a contributor to Scandinavian Playboy,
told Golf magazine. "To be a top model, both men and women have to love you. Elin is very sexy, but it's a fresh, natural, sporty look, and girls like that too. She is not the big-boobed, blond-bimbo type that only guys like." Nordegren's brief modeling career took off from there.