CEO: Philippe Dauman
Stock Price: $37.29
Smart Digital Moves: Striking a $1 billion deal that gives Netflix the exclusive online rights to movies from the Epix pay-TV channel; buying Harmonix, maker of videogame franchise Rock Band; building Comedy Central into a Web powerhouse
Not-So-Smart Digital Moves: Suing YouTube, which has cost Viacom hundreds of millions of dollars; MTV’s now-shuttered Urge; missing out on MySpace, which would have been a better fit with Viacom than it is with News Corp. (though, with hindsight being 20/20, some might say Viacom was smart not to buy MySpace).
Verdict: Not very savvy