CEO: Bob Iger
Stock Price: $34.57
Smart Digital Moves: Buying Pixar, which gave Disney access to the smartest mind in technology, Steve Jobs; naming Facebook’s Sheryl Sandberg to the board; building out ESPN’s digital capabilities; getting into casual gaming via Club Penguin and Playdom; naming Playdom’s John Pleasants and Yahoo’s James Pitaro to lead interactive unit
Not-So-Smart Digital Moves: Mobile ESPN; Disney’s interactive unit lost $65 million last quarter
Verdict: Savvy