Nike, Tiger’s Sponsor
“the world’s most marketable athlete,” Woods lost an
$22 million in endorsements in 2010 thanks to his very public fall from grace. Some of the sponsors that dropped Woods include: Gatorade, AT&T, and Accenture, and Woods’ nine-year relationship with Buick also coincidentally came to an end. However, Nike and Tiger have, and presumably will always be, BFF. In 2000, he
a then-record five-year, $105 million contract extension with Nike, and the company remained by his side following the infidelity scandal. “When his career is over, you'll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now,” said Phil Knight, the co-founder of Nike. Then, in April, Nike released a creepy ad in advance of Woods’ return to golf that
the golfer being dressed down by the voice of his late father.