Estimated 2010 earnings: $6 million
It's hard to avoid a Kim Kardashian sighting, and that's great for her. She pulled in an estimated $6 million this year for shilling everything from
cupcake mix to Skechers Shape-ups to Kotex. But much of the Kardashian commerce is a family business; with her sisters she co-owns a line of retail stores, a skincare line, and the K Dash for QVC line, as well as promotions for Quick Trim weight-loss supplements and her licensed line of Beach Bunny Swimwear. She can earn as much as $75,000 in appearance fees and has also snagged a few hundred thousand pretty pennies for her and her sisters' recently released book
Kardashian Konfidential, which sold 13,000 copies during its first week on sale, according to Nielsen BookScan. The show that launched half a dozen careers,
Keeping Up With the Kardashians, finished its fifth season this year.