Charlie Sheen's Shameless Corporate Pals

He's a train wreck with a history of abusing women—but companies from McDonald's to Ford are still milking Charlie for publicity. See our renderings of how it might go.

Arby’s

The fast-food chain is using Sheen’s viral Twitter hashtag #Winner to promote its Angus Three Cheese & Bacon burger.

Ford

America’s storied automaker jump on the Sheen bandwagon big time, buying the Twitter hashtag “winning” to push its Focus line.

Red Cross

Sheen’s other big meme, “tiger blood,” was too tempting for Red Cross to ignore. The humanitarian society grabbed the opportunity to promote blood donorship, tweeting, "We may not collect #tigerblood, but we know our donors & volunteers have fierce passion for doing good! #RedCrossMonth."

AMC Theatres

Appropriately enough, AMC Theatres is taking advantage of the #Winner hashtag to shill for its contest around the new film Beastly.

McDonald’s

The Golden Arches jointed the Twitter party with this self-plugging entry: “Despite all the rumors there r no plans 2 bring #mclobster or mcsushi 2 the US menu. We’re working on a new menu item called McWinning.”

Sirius XM

If you need more Charlie Sheen coverage—hey, you never know—Sirius XM Radio announced Friday that it had created a
24-hour channel devoted to detailing every new development in Charlie’s unraveling. It is called, of course, “ Tiger Blood Radio.”