Frida Giannini’s Shanghai Diary: Gucci Creative Director’s Trip To China (PHOTOS)

Gucci’s creative director traveled to China last week to hold the house’s first-ever fashion show there. From bargaining with locals to partying with Bryan Ferry, she writes about her adventure exclusively for The Daily Beast.

Courtesy of Andrew Juhl

Courtesy of Andrew Juhl

Gucci’s creative director traveled to China last week to hold the house’s first-ever fashion show there. From bargaining with locals to partying with Bryan Ferry, she writes about her adventure exclusively for The Daily Beast.

Courtesy of Andrew Juhl

Giannini scours the streets of the French Concession for great finds.

Courtesy of Andrew Juhl

Shopping for jade at in the French Concession.

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Using her bargaining skills.

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A stall in the French Concession.

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The quaint streets of Shanghai’s shopping district.

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Giannini with Li Bingbing at the cocktail party to celebrate her campaign.

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Shanghai’s beautiful skyline at night.

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A view of the runway before the lights go down for Gucci’s first-ever fashion show in Shanghai.

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Chinese celebrities packed the front row. From left: Li Bingbing, Chen Kun, Yang Mi, Feng Shaofeng, and Zhang Xin Yi.

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Elsewhere in the front row there were Zhu Zhu, Lapo Elkann, Tamara Falco, Amanda Sheppard, and Bryan Ferry.

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Giannini watches the crowd fill in their seats from her perch backstage.

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Backstage, she gives notes on the run-of-show board before the show.

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Giannini poses with models backstage before the show.

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Models finally walk the runway.

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Another model on the runway.

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A male model on the runway.

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Hilary Swank, in a Gucci black satin kimono dress, stopped by after the show to say hello.

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Posing with Yang Mi (in a beaded sleeveless Gucci cocktail dress) after the show.

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Later that night, with Lapo Elkann at the private party on the Rock Bund at the Gucci Club.

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Bryan Ferry onstage during the afterparty at the Gucci Club.

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Giannini (center) dancing between DJ duo 2manydjs.