In honor of Britain’s first gold medal win of the 2012 Olympics, London Mayor Boris Johnson—a huge fan of the Games coming to London—decided to travel by zipline waving two Union Jack flags. The problem came when Johnson ran out of momentum and got stuck halfway through the trip. The image of the mayor stuck, waving the flags, quickly became a meme on the Internet, where users copy and pasted the image into other situation where Johnson could be dangling.