Former General Electric chairman Jack Welch has something of a penchant for large book deals. In 2000, he sold his memoir, Jack: Straight From the Gut, for the huge sum of $7.1 million to Time Warner Trade Publishing, after a wild bidding war. He managed to sell that book without any kind of written proposal. Sales to the public were not quite as successful, and he had to take a major pay cut for his next book, Winning, in 2004. But no need to feel sorry for him. HarperCollins still ended up paying an estimated $4 million for the book, so we’d say he still won.