Amazon, the online retailer founded by newly minted Washington Post owner Jeff Bezos, has already kicked off its fall product line with an all-new Kindle Paperwhite. The Paperwhite, our favorite e-reader on the market, has only been around for 11 months but already the company has an updated model hitting shelves just in time for back-to-school shoppers. The company says the latest iteration features updated display technology with higher contrast and a better light, which is meant to ease eye strain, a faster processor (faster page turning!), and the latest touch technology (“19% tighter touch grid makes Kindle Paperwhite respond even more accurately to the smallest touches”). As an added bonus, the latest Kindle incorporates MatchBook, a new product from Amazon that lets customers who have previously purchased print books from the company—or will do so one day—get them in e-book form for $2.99 or less. The company, which has recently made bold strides into the online video market with Instant Video, also is rumored to be working on a set top box, which may or may not include videos, music, and gaming, and could give Amazon a foothold in its customers’ living rooms.