Which celebrities have given the most of themselves to promote their causes? Who is an outspoken advocate and who just shows up for the year-end gala? The Daily Beast crunched the numbers to find out which celebrities were really the most charitable with the most valuable resource of all: their fame.
25 percent: public perception of activism and compassion, from E-Poll Market Research, which measures the likeability and awareness of celebrities and public figures based on in-depth survey results of 46 attribute ratings
25 percent: number of charities supported, as reported by celebrity charity tracker Looktothestars.org
25 percent: promotion in magazines, major U.S. newspapers, and television (each market is weighted equally)
25 percent: promotion in online media, measured by Internet presence from Google page results and celebrity online impact scores from Traacker.