Gatorade Ditches Tiger Woods Drink

If it’s possible, Tiger Woods’ week just got worse. PepsiCo announced today that it will discontinue Tiger Focus, a Gatorade beverage inspired by the now-scandal-plagued athlete, though the company claims the cut is part of a larger series of changes to the brand and a response to a 34 percent drop in the drink’s sales, rather than a reaction to his recent transgressions. "We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," said a spokesperson for the company. Tiger Focus was the first kind of Gatorade to be named after a specific athlete, which meant that Woods received royalties for sales of the drink. Woods has issued no comment on the cancellation.