Ford leaves the company in 2004. John Ray takes over men’s design, Alessandra Facchinetti takes women’s, and Frida Giannini, previously a handbag designer for Fendi, becomes creative director of accessories. By 2005, Giannini is appointed creative director of women’s ready-to-wear following her successful relaunch of the Flora print as a bag collection. A year later, she adds the role of creative director for men’s wear. By 2009, the company launches a signature scent, Flora by Gucci, and the iconic Jackie bag is relaunched and dubbed the New Jackie Bag.