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As if cameos on Fox’s smash hit Glee, a Grammy performance with Cee Lo, and her recent cookbook weren’t enough, Coach Inc. has confirmed that Gwyneth Paltrow will serve as brand ambassador for a massive international campaign. Paltrow’s ads will mark the luxury lifestyle handbag and accessory brand’s 70th anniversary this fall and next spring. “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand,” the actress told Women’s Wear Daily. Coach’s president called Paltrow “a natural choice,” adding, “She embodies the spirit, energy, and elegance of the Coach brand.”