Heidi Klum Signs Fragrance Deal For First Perfume, Shine

Heidi Klum may have left Victoria’s Secret, but the mom of four is still keeping busy in the beauty industry. The model-turned-Project Runway host will officially launch her first fragrance in September. Klum signed a deal with Coty Beauty to release her new perfume, which will be called Shine. “She is a complete woman, very modern,” Renato Semerari, president of Coty Beauty, told Women’s Wear Daily. “She is an entrepreneur; she is a showgirl.” Semerari said that Klum has “a strong bond with the consumer” thanks to her role on Project Runway. “I never thought my nose would recover from sniffing so many scent combinations,” Klum joked. “But it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!' "