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Starting this summer, commuters might begin riding the subway just for the view. In June, Atlanta's subway system becomes the first to open its tunnel walls to motion-picture advertising. Submedia, the New York company that makes the ads, says the tunnel ads work like a flipbook: as riders zip down the track, hundreds of stationary pictures on the tunnel walls blur into one continuously moving image. In-tunnel ads, which are now under consideration by other city subway systems nationwide, fill a growing need: "The problem with urban advertising," a Submedia exec says, "is that they're running out of places to put ads."
Alan Wirzbicki Passport Today's passport is museum-bound. The next travel document will look like a credit card but be smart enough to put identity thieves out of business. Picture this: after you get off a plane at JFK, you pull out a card from your pocket as you approach Immigration, you swipe it through a machine while a camera scans the iris of your eye, and in three seconds a sliding door lets you through (if the camera-recorded iris matches the one in your passport photo). The United States and other countries in the International Civil Aviation Organization are studying other biometrics technology, but the new passport is expected to debut in 2008.
Fe Conway Business Trip We can't guarantee that you'll close the deal, but we can pretty much promise that you'll enjoy the trip. The double-decker megajumbo A380 Airbus, which will be the world's largest passenger plane (with 555 seats) when it debuts in 2006, will be roomy enough for you to stretch out while flying to Tokyo for that a.m. meeting. You'll have time to get in some quality, high-altitude R&R--go to the gym, take a dip in the Jacuzzi and have a drink at the bar--before retiring to your airborne bedroom. You'll arrive in Tokyo well rested. Don't speak the language? No problem: you can put on your sunglasses equipped with embedded technology that instantly translates Japanese words into English. Now you'll be able to read street signs and newspapers. Ready to work again? In your hotel room you'll find a large, flat display panel--a prototype called a blueboard is currently in use at IBM's Almaden Research Center in San Jose, Calif.--that lets you enter a code and securely connect to your computer back home.
Karen Yourish Credit Card Credit cards are great for everything from movie tickets at Moviefone.com ($10 in Manhattan) to a pair of Daphne shoes by Jimmy Choo on Luxuryfinder.com ($415). But since merchants pay a fee for each transaction, plastic isn't cost-effective for smaller purchases like an MP3 single on emusic (99 cents). Now a Manhattan-based start-up called DuoCash hopes the time for electronic money has come. It uses prepaid telephone long-distance cards for secure, anonymous transactions via the Net. When users go to an e-commerce site that uses DuoCash, they enter the access code on their phone card, and DuoCash bills the calling-card company. The first company to sign on was Entertainment Network Inc., best known for porn sites like Voyeur Dorm ($134 for a one-year subscription). It's too early to tell if DuoCash will have any better luck than its forebears. But even if they fail, those phone cards can still be used to call Mom (priceless).
N'Gai Croal E-ZPass In the six years since the E-ZPass system was introduced, the company that makes the tags has sold some 9 million (at $22 a pop) and enabled commuters to save 40 hours each year (by avoiding toll lines). But the E-ZPassification of America is just beginning. Several firms, including Mark IV, the company that makes E-ZPass tags, are promoting technology that would let customers use their E-ZPasses to pay for everything from Starbucks Frappuccinos to airline tickets. In a year or so, E-ZPass's manufacturer hopes to roll out a credit-card-size device that can be customized by downloading applications from the Internet (card cost: about $60). You could download the McDonald's application, for example, then drive through the restaurant without ever forking over cash. The "smart card" technology already exists. The challenge: to convince customers who are comfortable with their credit cards and ATMs that buying with the E-ZPass will be as relaxing as a Sunday drive.
Kevin Peraino Business Card The charmed badge will use infrared technology to enable "affinity matching." Don a badge in the form of a business card and as you walk conference halls it will signal the presence of others who have programmed theirs to look for people with similar concerns. This smart business card can also be a filter. A venture capitalist tired of being hit up for cash? Just program your badge to block out pesky pitchmen.
Suzanne Smalley Secretary Have your virtual people call my virtual people. AT&T Labs could soon offer every middle manager (or mailroom clerk) a highly trained, ultra-efficient executive assistant. The in-development Intelligent Secretary files, schedules, reminds and cajoles--just don't get it wet. Running late? Your voice-controlled virtual assistant calls your appointment to reschedule, even if it has to talk to a low-tech human. On a trip but forgot to pack your presentation? Your machine musters its artificial intelligence to e-mail, fax or read it to you. On the golf course while your boss is on a rampage? The loyal "secretary" calls your mobile phone to warn you.




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