Burying Mitt
Romney failed because he ran as something he's not.
Here lieth the campaign of Mitt Romney, victim of the mistaken belief that the only way to succeed in national Republican politics was to turn yourself into something you are not. Or maybe the campaign revealed what his closest friends never imaged him to be. They thought he was a decent classy guy. But maybe he really is a soulless throat-cutter who would do and say anything to win.
I'll give him the benefit of the doubt and say that he was a good fellow who didn't know enough about national politics and listened to people who gave him bad, cynical advice.
Sen. John McCain was in a good position before; now it's hard to imagine that he won't wrap up the nomination in the next week or two. His lone remaining serious opponent, Mike Huckabee, has exceeded expectations, but expecting him to be able to unhorse McCain is perhaps expecting too much.
I have covered a lot of presidential campaigns, and I can't think of one that so lost its way-so expensively-as that of the former governor of Massachusetts. A board room and business favorite, a man with a Midas managerial touch, he was widely admired and even beloved. But he was a Republican of an old moderate school-that of his own father-and, like George W. Bush, Romney the Younger decided that he had to jettison all that he was to become something that he was not.
And so it was that this square peg spent perhaps $80 million-including at least $30 million of his own money-trying to pound himself into a round hole. It didn't work. The irony of his failed campaign: if he had just stuck to selling his managerial mettle, he might well have won the nomination, given the way the country's economic anxieties have become voters' number one concern.
Even as conservative radio talk-show hosts reluctantly settled on him as their savior, they were uneasy about it and about his previous record of social moderation and fiscal flexibility. They sold him hard in the last few weeks, but to no avail. Romney won his home state and the states in the West where Mormonism was familiar, but not much else.
The quality of being genuine is hard to convey, and deciding who should be president based solely on that basis can lead to disaster; you need brains and an ability to go with the flow as well. But voters know a phony above all and Romney came off as one from the get-go. Over the last decade he had changed his views in a rightward direction on so many issues to suit what he thought he needed to win the GOP nomination that he ended up standing for nothing but his own ambition.
He had good staff in the early states, but as soon as the genuine article (or at least a more genuine article) came along in Iowa, in the form of Mike Huckabee, Romney was blown away. Then, having ceded the moderate ground, he lost in New Hampshire to another genuine article, John McCain (who learned his own lessons about the dangers of pandering to the right earlier in his campaign).
It's no accident that the GOP race is down to three men who are clear about who they are: McCain, Huckabee and, yes, Ron Paul.
All of that was Romney's own doing. But he also was damaged by a factor over which he had no control and, to his credit, he didn't seek to mute--his Mormonism. In the Bible Belt, his faith is anathema. And yet when the head of the Mormon Church passed away, Romney left the campaign trail to attend the funeral in Salt Lake that may have damaged him on the eve of Super Tuesday.
It was a class act, one of the few in his otherwise misbegotten campaign. Rest in peace.
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Howard Fineman is Newsweek's Senior Washington Correspondent and Columnist, senior editor and deputy Washington bureau chief. He is the author of "Living Politics," a column that began on MSNBC.COM and Newsweek.com and that now also appears in the print magazine. An award-winning reporter and writer, Fineman also is an analyst for NBC News and MSNBC, appearing regularly on "Countdown with Keith Olbermann," "Hardball with Chris Matthews" and "TODAY." The author of scores of Newsweek cover stories, Fineman's work has appeared as well in The New York Times, The Washington Post and The New Republic. His 2008 national best-selling book, "The Thirteen American Arguments," was released in paperback by Random House in the spring of 2009.
One of the nation's leading political reporters, Fineman has interviewed every major presidential candidate from (then-vice president) George H.W. Bush in 1985 to (then senator) Barack Obama early and often in the 2008 campaign cycle. His current work focuses on the Obama Administration and its top officials, as well as on Congress and politics throughout the country. Although based in Washington, Fineman travels widely in the U.S. and has covered politics and other events in 49 of the 50 states.
Fineman's work has produced many milestones and awards. A cover story in November 2001 featured President George W. Bush's first extensive interview after 9/11. Another cover, "Bush and God," was part of a series of articles that won the 2003 National Magazine Award for General Excellence. His reporting has helped Newsweek win many honors from the Magazine Publishers Association and the American Journalism Review. Other awards include a "Page One" from the Headliners Club of New York, a "Silver Gavel" from the American Bar Association and a "Deadline Club" from the Society of Professional Journalists (SPJ). In 2006 he received the Alumni Award from Columbia University's Graduate School of Journalism.
As a reporter and writer, Fineman ranges widely. Besides campaign-year covers, other projects have included: race and politics, the impact of digital technology on society, the influence of Hollywood on politics, the rise of the religious right and of conservative talk radio. He has interviewed business leaders such as George Soros, Bill Gates, Steve Case and Robert Rubin and entertainment figures such as Warren Beatty, Jane Fonda and Jay Leno.
Although now under exclusive television contract to NBC, Fineman over the years has appeared on major public affairs shows, such as Nightline, Face the Nation, Fox News Sunday, Larry King Live, Charlie Rose and the NewsHour. He was a regular panelist on Washington Week in Review on PBS (1983-95) and on CNN's Capital Gang Sunday (1995-98). He worked with Ted Koppel on Nightline specials, and has been a guest on Comedy Central's "The Daily Show with Jon Stewart" and "The Colbert Report."
A native of Pittsburgh, Fineman began his career at The Courier-Journal in Louisville, covering the environment, the coal industry and state politics before joining the newspaper's Washington bureau in 1978. He moved to Newsweek in 1980, was named chief political correspondent in 1984, deputy Washington bureau chief in 1993, senior editor in 1995 and senior Washington correspondent and columnist in 2008.
Fineman holds an A.B., Phi Beta Kappa, from Colgate, an M.S. in journalism from Columbia and a J.D. from the Brandeis School of Law at the University of Louisville. His legal education included a year as a visiting student at the Georgetown University Law Center. He received Watson and Pultizer Traveling Fellowships for study in Europe, Russia and the Middle East, and has traveled to more than 40 countries, among them China, Vietnam, Japan, Ukraine, Israel, Turkey and the West Bank Palestinian Territories.
Fineman is married to Amy L. Nathan, a senior counsel at the Federal Communications Commission. They live in Washington with their two children, Meredith and Nicholas.
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