It’s True. I Confess. Women Dig Me.

"Californication" star David Duchovny's blunt admission that he's in rehab for sex addiction almost made it seem like a publicity stunt. Did his wife and two kids want him to be that honest? Score: 13

To MSNBC's bickering political boys, Chris Matthews (right), David Shuster, Joe Scarborough and Keith Olbermann: you do realize that the camera is on, right? Score: 29

On her concert tour, Madonna shows a montage with John McCain next to Hitler. We'd give her a higher score but we don't like rewarding pathetic attempts to shock. Score: 60