The United Auto Workers: Busted?
GM blurs the line between union and management
It's been a long time since American devotees of Marx (Karl, not Groucho) have had much to cheer about. But with the bankruptcy filings of General Motors and Chrysler, and the transfer of stock ownership from the firms' long-suffering shareholders to the government and unions, communists of the world can rejoice. The workers are now, finally, significant owners of the means of production. The United Auto Workers control about 65 percent of Chrysler and 17.5 percent of General Motors.
For many ardent capitalists, this state of affairs represents a kind of Armageddon. These people didn't rage about the somnolent boards, the incompetent management, the failed economic policies, and the massive destruction of shareholder wealth. No, what really angers folks like Jack Welch—his grumpiness was on display at a recent panel and during an unintentionally hilarious CNBC gabfest on the future of capitalism—is the prospect of an unholy alliance of government bureaucrats and union bosses controlling the fate of a few failed companies.
But they shouldn't be so angry and fearful. Sure, theory tells us that union leaders and government officials might not make optimal corporate directors. But let's not forget that the incompetent boards of companies such as AIG, Bear Stearns, and Lehman Bros., which failed horribly and inflicted massive costs on American taxpayers, were stocked with former CEOs, free-market economists, and other worthies. Would a union boss or Treasury department official really be a worse director than, say, highly respected economist Martin Feldstein was at AIG?
The bankruptcies also are likely to shrink and weaken the UAW, not strengthen it. Before the Chrysler and GM filings, the Big Three's collective market share had fallen to about 46 percent. Edmunds.com projected that Chrysler had a 10.4 percent market share in April (smaller than Honda's) and that General Motors' share was below 20 percent. Unionized auto production accounts for only a tiny sliver of U.S. industrial production and is likely to shrink further, since the bankruptcy filing is enabling GM to do what it should have done years ago but couldn't, in part due to union opposition: slim down in a hurry. GM has already announced a preliminary agreement to sell the Hummer division, reportedly to a Chinese company. It plans to sell off the Saab and Saturn brands, and pare down Pontiac. Oh, and it is closing a bunch of plants. The company's U.S. employment, the Wall Street Journal reported, is set to shrink from 88,000 to 63,000.
Most significantly, as stockholders, unions will have to start thinking like owners. The theory of Detroit was that the United Auto Workers union didn't care about returns Chrysler, Ford, or GM could generate to the stockholder because it was simply concerned with maximizing wages and benefits. But the joke was ultimately on the unions, since high labor costs were one of the many factors that caused the companies to fail—and hence to renege on the long-term retirement and health care benefits they had agreed to pay.
Now, however, the unions are in a situation in which they really need GM and Chrysler to do well, both in the short term and the long term. The UAW is in a pickle because it relied too much on the performance of a single company to fund retirement and health for members. The union has come to see the wisdom of diversification. As the New York Times reported: "The U.A.W. president, Ron Gettelfinger, says he wants to sell the health funds' shares as soon as practical. The union's advisers have warned it would be unwise to tie up so much of the fund's assets long term in a single company's shares."
It's true that the unions could try to use their new ownership role—which doesn't carry proportional representation on the board—to milk Chrysler and GM for all they are worth over the next few years. But if they did that, they'd only be bankrupting themselves. (I mean, it would be like a bunch of investment bankers who own big chunks of stock in their own firm engaging in insanely reckless practices designed to produce massive short-term gains without regard to the ways in which those bets could destroy their entire net worth if they don't work out.)
No, the union is more likely to start thinking like an owner. To provide the retirement and health care benefits its members want, the working man will have to become "the Man." If, indeed, there is an unending war between labor and capital, with one trying continually to screw the other, then it's a Pogo moment for the United Auto Workers. They've met the enemy, and it is them. And thus far, the Man seems to be winning. The UAW has pledged not to strike against Chrysler and GM through 2015.
So let's review: A shrinking union accepts stakes in shrinking companies. It promises not to strike. The governance system muffles the union's voice by restricting its board presence. It sounds like an arrangement a union-hater like Jack Welch would have cooked up.
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Daniel Gross is one of the most widely read financial and economic writers working today. He is a senior editor at Newsweek, where he writes the "Contrary Indicator" column. He writes the twice-weekly "Moneybox" column for Slate, which also appears on Newsweek.com.
Before joining Newsweek in the spring of 2007, Mr. Gross wrote the "Economic View" column in the New York Times, was a contributing writer to New York, and contributed regularly to magazines such as Fortune and Wired. From 1998-2007, Gross served as the editor of STERNBusiness, a semi-annual academic magazine on economics and management published by the New York University Stern School of Business.
A native of East Lansing, Michigan, Mr. Gross graduated from Cornell University in 1989, with degrees in government and history, and holds an A.M. in American history from Harvard University (1991). He worked as a reporter at The New Republic and Bloomberg News, and has contributed hundreds of features, news articles, book reviews and opinion pieces to over 60 magazines and newspapers. Areas of expertise include: economic and tax policy, the links between business and politics, the rise of the investor class, the culture of Wall Street, and business history.
He is the author of four books: "Forbes Greatest Business Stories of All Time" (Wiley, 1996), which was a New York Times Business bestseller and a finalist for the Financial Times "Lex" award, given to the best business history book of 1996. Translations have been published in Spanish, German, Czech, Polish, Portuguese, Bulgarian, Chinese, Turkish, and Japanese; "Bull Run: Wall Street, the Democrats, and the New Politics of Personal Finance" (PublicAffairs, 2000); "The Generations of Corning: The Life and Times of an American Company," co-authored with Davis Dyer, (Oxford University Press, 20010; and "Pop! Why Bubbles Are Great for the Economy," (HarperCollins, May 2007).
Mr. Gross appears frequently in the media. A regular guest on CNBC, MSNBC, and National Public Radio, he has also appeared on CNN, Fox News Channel, The Newshour with Jim Lehrer, Bloomberg Television, C-SPAN, BBC, and Reuters TV, and on more than 50 radio programs and talk shows.
Mr. Gross lives in Westport, Conn., with his wife and two children.
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