Not since the movie American Psycho has a filmed date been so unnerving. These three long-form ads feature your choice of dream guys: Brad, Trevor, or Ryan. Each commercial follows a particular pattern. The hunk is seen from the point of view of a woman just walking in, presumably on her first date. Then the men proceed to do dreamy stuff like vacuuming and talking about their moms, before making an excuse to take off their shirts. This, of course, reveals a perfect Marky Mark shaved torso. Then they quickly steer the conversation around to "thinness" or "moisture," which gives them the chance to show you their maxipad collection.
OK, let's just stop right here. If you're on a first date with a guy, and he quickly makes an excuse to take off his shirt, and then decides to show you his feminine product collection, you should slowly but immediately start backing toward the door. You know how you sometimes hit the wrong button on your Blackberry and it says "Are you sure you want to make an emergency call?" This is the one time in your life you hit "YES." It might be your only chance to get away from this crazed Hannibal Lecter with a sixpack.
I rank this series low on the manliness scale--because of the shaved chests and the vacuuming and mom talk--but high on the I-won't-be-able-to-sleep-tonight scale.