This ad features football Hall of Famer Howie Long in the role of the menacing schoolyard bully, who for some reason likes to stand around and watch guys load their trucks. He looks on with disdain as a guy awkwardly uses his "man step" to get out of the bed of his Ford F-150. Then Howie derisively says, "You left your little ... uh ... man step down." The guy sheepishly folds it back up, and then the announcer intones: "Would you rather have a Ford F-150 with a man step, or a Silverado...?" The problem with this ad is that I would totally rather have the man step, and I don't think that makes me any less manly. More likely it means I need a hip replacement soon.
But the announcer is insinuating that I am a wuss if I drive a Ford.
This is another in a long line of truck and beer commercials that confuse bullying with being manly. I rate it low on manliness, and high on idiocy.