The $1 Billion Campaign The cost of Obama’s reelection campaign is expected to rocket into 10 figures. How does that compare with that of past aspirants? May 1, 2011 10:00 AM EDT Obama: $379,226,421 Nixon: $325,080,684 Lincoln: $2,543,782 Eisenhower: $55,190,481 Carter: $84,789,740 McKinley: $84,248,313 Truman: $25,127,608 Reagan: $86,052,778 Bush: $87,422,327
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