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Selling the Revolution

Lovable Muppets. Feel-good colors. Hipster cred. Apple's ad campaigns make us want to be part of the club.

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Broadcast: Cooler than the Competition

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Apple's "1984" ad, aired that year and directed by Ridley Scott, famously showed a grim future ruled by unfriendly PC technology. Some two decades later the "I'm a Mac; I'm a PC" campaign painted non-Apple users as clueless dorks compared with tech-savvy hipsters.

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