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Selling the Revolution

Lovable Muppets. Feel-good colors. Hipster cred. Apple's ad campaigns make us want to be part of the club.

Oct 9, 2011 3:03 PM EDT

Apple's first successful foray into consumer electronics promised not just a tricked-out music player but also entry into the cool-kids' club, where everyone listens to good music and pays only 99cents per song.

apple-ads-fe27-ipad — Gaslight Advertising Archives

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