Selling the Revolution Lovable Muppets. Feel-good colors. Hipster cred. Apple's ad campaigns make us want to be part of the club. Oct 9, 2011 3:03 PM EDT Email Comments () View AllMore Late 1990s: Invoke Your Heroes Next Previous By the time Jobs returned to Apple in 1997, the company had lost its way, with a confusing lineup of undistinguished products. Jobs knew ads touting them would ring false. His answer: the "Think Different" campaign. Gaslight Advertising Archives Previous 10 1 2 3 4 5
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