Selling the Revolution
Lovable Muppets. Feel-good colors. Hipster cred. Apple's ad campaigns make us want to be part of the club.
Technicolor iMacs were everything that PCs of the day weren't: eye-catching, simple, colorful, fun to use. Technical distinctions (no floppy drive) combined with the alluring notion of bringing beauty to the mundane computer.
Gaslight Advertising Archives
Gaslight Advertising Archives
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