Ad Hawk: Getting Out the 'Rufus Humphrey Vote'
As an unabashed fan of "Gossip Girl"--it's no "The O.C.," but then again, what is?--I feel strangely compelled to post the latest ad from liberal advocacy group MoveOn.org. Called "Talk to Your Parents," it features Dan Humphrey and Serena Van Der Woodsen--also known, I'm told, as Penn Badgely and Blake Lively--encouraging kids to steer the 'rents toward Barack Obama. Judging by the small-scale buy--national airtime during "Gossip Girl" followed by screenings on MTV and Comedy Central in North Carolina and Nevada--the point is to get Blair-aholic political bloggers like yours truly to post the spot online. I hate playing to type, but...
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Truth be told, I'm digging the satirical anti-drug PSA vibe of the spot. "Mom, Dad, I found this in your room," says "Lonely Boy" as he holds up a "Drill Baby Drill" trucker cap. "And if you're ever out somewhere and you're considering voting for John McCain, just call me!" adds Serena. "I'll pick you up, no questions asked." But I sort of wish MoveOn took it a few steps further. Why not compare your brain (an egg) to your brain on McCain (a plate of scrambled--I mean, "erratic"--eggs)? Or, you know, show a teenager busting into his dad's room and confronting him with a bag of "Country First" buttons. "This yours?" he could say, cutting his father off before he can respond. "Who taught you how to do this stuff?" And, then, exploding with years of pent-up despair, the older man would shout, "You, all right! I learned it by watching you!"
I'm not sure that this ad would make any sense whatsoever. But I am sure that it would be totally awesome.
XOXO, Stumper
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Andrew Romano is a senior writer for Newsweek. He reports on politics, culture, and food for the print and Web editions of the magazine and appears frequently on CNN and MSNBC. His 2008 campaign blog, Stumper, won MINOnline's Best Consumer Blog award and was cited as one of the cycle's best news blogs by both Editor & Publisher and the Deadline Club of New York. Follow Andrew on Twitter.
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