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If there’s one rule about campaigning, it’s that you don’t lie at South Carolina’s Lizard Thicket restaurant. Hours after pledging that he would stay “above board” and not run malicious ads as other candidates have, Rick Santorum released his first attack ad. The main point of the ad: frontrunner Mitt Romney is just like Obama. From Wall Street bailouts to Obamacare and Romneycare, the ad asks why Americans would vote for someone just like Obama when there’s a true candidate on the ballot who can defeat Obama—Rick Santorum. Earlier in the day, Santorum said that he wouldn’t “misrepresent someone’s record for political purposes,” and that the people of South Carolina “deserve an honorable campaign.” Well, by Santorum’s standards, he’s failed.