Taco Bell Fights Lawsuit With Ads

Retaliation

Updated Apr. 24, 2017 4:51PM EDT / Published Jan. 28, 2011 9:42AM EST

Where's the beef? The fast-food chain Taco Bell has published “truth” ads explaining what is really in their beef after a major class-action lawsuit claims the company is not using beef, but rather a product that doesn't meet USDA requirements. The ads, which can run up to $100,000 each, were published in full pages of The New York Times, USA Today, and The Wall Street Journal. In huge bold letters, the ads state: "Thank you for suing us. Here's the truth about our seasoned beef." The lawsuit was filed last week in California, but Taco Bell officials call the claims “bogus.”

Read it at Associated Press

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Taco Bell Fights Lawsuit With Ads