Inside the Obama Family PR Machine
Richard Wolffe is Daily Beast columnist and an award-winning journalist, and senior strategist at Public Strategies. He covered the entire length of Barack Obama's presidential campaign for Newsweek magazine. His book, Renegade: The Making of a President, was published by Crown in June.
As the Obamas mastered the media again this week, thanks to the rollout of their dog, Richard Wolffe reveals how the president's instincts and the first lady's discipline-and staff-are creating an image juggernaut.
Bring On the First Dog Controversies!
Michael Schaffer is a writer in Philadelphia. One Nation Under Dog, his book about petmania, the pet industry, and what modern petkeeping says about modern America, is available from Henry Holt. For more visit www.michaelschaffer.net.
Sure, it's all smiles for Bo, the first pooch, now. But whether he knows it or not, Barack Obama has entered a cultural minefield, in which everything about Bo-what he eats, where he sleeps, whom he bites-will bring a fierce national debate.
Lloyd Grove is editor at large for The Daily Beast. He is also a frequent contributor to New York magazine and was a contributing editor for Condé Nast Portfolio. He wrote a gossip column for the New York Daily News from 2003 to 2006. Prior to that, he wrote the Reliable Source column for the Washington Post, where he spent 23 years covering politics, the media, and other subjects.
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Peter Beinart, senior political writer for The Daily Beast, is a professor of journalism and political science at City University of New York and a senior fellow at the New America Foundation.
Gerald Posner is The Daily Beast's Chief Investigative Reporter. He's the award-winning author of 10 investigative nonfiction bestsellers, ranging from political assassinations, to Nazi war criminals, to 9/11, to terrorism. His latest book, Miami Babylon: Crime, Wealth and Power—A Dispatch from the Beach, was published in October. He lives in Miami Beach with his wife, the author Trisha Posner.
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