The "Obamercial"

Essential

Updated Apr. 25, 2017 4:58PM EDT / Published Oct. 30, 2008 3:05AM EDT

Last night marked the debut of Barack’s Obama 30-minute informational—a mix of Ken Burns Americana, “real people,” and testimonials from the likes of Bill Richardson. From the left, The New Republic’s Franklin Foer writes, “I had feared kitsch, but those fears proved to be unfounded. It was Reaganesque in its ability to combine anecdote and policy.” Over on the right, National Review Online’s Mark Hemingway was unimpressed: “I half expect to look over and see Karo syrup dripping down the screen.” The commercial ended—spoiler alert—with a live cut-away to an Obama rally in Florida.

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The "Obamercial"