The value proposition: The high-end grocery store has 11 locations in New York, New Jersey, and Connecticut. Although the CEO, Howard Glickberg, is the grandson of the founder of the company—and his son, Dan, is an executive—the private-equity firm Sterling Investment Partners acquired a controlling interest in the firm in 2007 to help finance its expansion. According to INC magazine, the grocery chain had revenue of $455 million in 2010. Fairway, unlike the other companies listed, is filing a “confidential” IPO. Which means it can submit documents to the SEC and have them reviewed before submitting them to the public when they start marketing the IPO to investors.
Demographic: Upper West Side food snobs and their cousins in the high-end burbs of Westchester County, N.Y., and Fairfield County, Conn.
Signature Item: Bagels! In 2009, New York City mayor Michael Bloomberg said that Fairway’s onion bagel was “one of the best bagels I’ve ever had in my life.”