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CHICAGO, IL - JANUARY 26:  Shoppers arrive at a J.C. Penney store at the Ford City Mall  on January 26, 2012 in Chicago, Illinois. Yesterday J.C. Penney Company Inc., the parent company of J.C. Penney announced it would undertake a major transformation of its J.C. Penney stores which will include a new pricing structure that would offer fewer sales and more predictable pricing and the addition of new merchandise brands to their existing lines.  (Photo by Scott Olson/Getty Images) Scott Olson / Getty Images