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Old Spice Is New Again

Fabio and his hair are making a comeback thanks to Old Spice’s commitment to atypical advertising. Watch his foray into the land of the Internet in this deodorant schtick that has gone viral.

07.21.11 6:05 PM ET

Fabio and his hair are making a comeback thanks to Old Spice’s commitment to atypical advertising.  Watch his foray into the land of the Internet in this deodorant schtick that has gone viral.