video

03.18.12

The Ads of the US Postal Service

“We deliver, we deliver!” US. Postal Service’s CMO, Joyce Carrier, discuses the uniquely evolving role of advertising as it relates to The U.S. Postal Service, from the 1960’s when ads were focused on changing behavior via introducing zip codes, to 2012, where the messaging is geared towards driving sales and keeping postal service relevant in the technology era