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08.27.1211:06 AM ET

The Number: $600 Million

That's how much of its own stock AOL will buy back from shareholders. Dan Gross reveals why this plan might be better for the once-mighty Internet giant than attempting to rebrand itself.

That's how much of its own stock AOL will buy back from shareholders. Dan Gross reveals why this plan might be better for the once-mighty Internet giant than attempting to rebrand itself.

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