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The Number: $600 Million

That's how much of its own stock AOL will buy back from shareholders. Dan Gross reveals why this plan might be better for the once-mighty Internet giant than attempting to rebrand itself.

08.27.12 3:06 PM ET

That's how much of its own stock AOL will buy back from shareholders. Dan Gross reveals why this plan might be better for the once-mighty Internet giant than attempting to rebrand itself.