video

The Number: $10 Trillion

That's how much money Indian and Chinese consumers are projected to spend in 2020. Dan Gross and Michael Silverstein, author of The $10 Trillion Prize, on the consumption habits of the emerging world markets.

10.02.12 2:15 PM ET

That's how much money Indian and Chinese consumers are projected to spend in 2020. Dan Gross and Michael Silverstein, author of The $10 Trillion Prize, on the consumption habits of the emerging world markets.