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11.16.1211:54 AM ET

The Number: 57%

That's the percentage of consumers who said in a study that they would buy American products over Chinese regardless of higher price. In today's installment of The Number, global business editor Daniel Gross talks to Hal Sirkin, senior partner at BCG--who conducted the study--about what it means that so many Americans choose quality over cost.

That's the percentage of consumers who said in a study that they would buy American products over Chinese regardless of higher price. In today's installment of The Number, global business editor Daniel Gross talks to Hal Sirkin, senior partner at BCG--who conducted the study--about what it means that so many Americans choose quality over cost.

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