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08.13.1310:12 PM ET

Lady Gaga's Weird Non-Promo

Leave it to Gaga to publicize her upcoming album in the strangest way ever. In what feels like a performance art piece gone wrong, the mask-wearing songstress stares piercingly through flashing lights and a chorus of boos. Meanwhile, anti-Gaga phrases like 'Lady Gaga is no longer relevant' appear across the screen. Remember, 'DO NOT buy her new single.'
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