The celebration, coined #PEPCITY, will span 10,000 square feet and includes an 80 foot wide by 40 foot high custom-designed dome that will house numerous stages. Events will offer the public complimentary tastes of unique, artisanal fare starring PepsiCo’s most loved and admired food and beverage brands, while incorporating Broadway, art, sports and culture displays into multi-dimensional presentations of classic city experiences.
Events and activities will be open to the public on Wednesday, January 29, Thursday, January 30, and Saturday, February 1, from 2 p.m. to 6:30 p.m.
#PEPCITY will convert to a free, ticketed performance space each evening at 8 p.m. Tickets will be available online in advance of performances, on a first-come, first-serve basis.
Daily Events, Activities and Displays
Food items will be teamed with a series of staged tributes that pay homage to signature New York City elements. Performances will occur on a rotating basis, and include segments dedicated to Broadway, art, sports and culture.
The entrance area of the experience will feature two original pieces by acclaimed contemporary American collaborative practice Snarkitecture—the image of a fictionalized New York City skyline, incorporating elements from different locations and historic periods into a unified silhouette, as well as an installation based on the famed Pepsi-Cola sign on the East River.
PepsiCo food and beverage items will receive special treatment at the hands of three famed celebrity chefs—David Burke of Townhouse, Kitchen, Fishtail, and Fromagerie; Marc Forgione of Marc Forgione; and Michael Psilakis of FISHTAG, Kefi, and MP Taverna—all based in either New York or New Jersey.
Each chef will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a “Taste of PepsiCo” passport that will enable them to sample and stamp each selection. All food samples will be provided for free.
A sampling of the best of Broadway will be on display, with performances from Pippin, Newsies, Motown, Rocky, Mamma Mia!, and Chicago, appearing on stage throughout the day.
Capturing the energy of New York City’s cultural arts scene, playwright Lemon Andersen will perform an excerpt from his critically acclaimed stage memoir. Beginning with a recounting of his win at the Tony Awards, Andersen then takes the audience through a vivid portrait of his coming-of-age experiences growing up in Brooklyn.
As he performs, three artists—Jolt, Valerie Carpender, and Marcela Gutiérrez, will surround him and create real-time visual art pieces.
The passion and rivalry synonymous with New York sports will be brought to life in a dramatic rap battle between rappers Yonas and Dylan Owen. Radio host L. Boogs of Hot 97 will serve as referee. The musicians will face each other in a battle of rhyme and rap, as they represent their respective Super Bowl teams.
A model of New York’s ubiquitous living quarter—the diverse apartment building—will have a home inside the experience. A multi-media, multi-sensorial piece titled “Blackout” will be presented in five screens, and provide a look into the private lives of five extraordinary New York apartments and their respective inhabitants.
Created by artists collective Six01, the experience will be set to an original score and Ziggy Marley remix. Chris Holmes and Kerry Brown will create the soundscape for the experience.
Ticketed Evening Concerts
In the evenings, #PEPCITY will function as a concert venue and host musical performances by popular entertainers, each free with advance ticket registration. Tickets will be distributed through Eventbrite at specified websites for each concert.
Austin Mahone Ticketed Concert Sponsored by Aquafina FlavorSplash
Seventeen-year-old American pop star Austin Mahone is the recipient of the 2013 MTV Video Music Awards’ “Artist to Watch.”
Wednesday, January 29, 2014, 8 p.m.
Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan29.eventbrite.com
Prince Royce Ticketed Concert Sponsored by Pepsi
Latin artist Prince Royce’s most recent single “Darte un Beso” has been No. 1 for more than 13 weeks on Billboard’s Latin charts. Royce’s highly anticipated English album will debut in 2014.
Thursday, January 30, 2014, 8 p.m.
Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan30.eventbrite.com
Ziggy Marley Ticketed Concert
Ziggy Marley will headline and close out the event.
Saturday, February 1, 2014, 8 p.m.
Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYFeb1.eventbrite.com
Super Bowl Boulevard
Be sure to stop by Super Bowl Blvd. on Broadway between 34th and 44th Streets, from January 29 through February 1, noon to 11 p.m., and check out some great events, including:
Pepsi ‘Hyped for Halftime’ Experience
Feel like a football player running through the player tunnel and put your fandom on display for a chance to win tickets to next year’s big game in Arizona.
Dates: January 29 - February 1
Time: Noon to 10 p.m.
Location: Broadway between 37th and 38th Streets