Femme Finance

04.09.133:11 PM ET

Why Divas Shouldn't Apologize & More Business Reads

Your daily digest of the best business reads for women.

Silicon Valley is honing efforts to recruit more women into the technology field the way they know best: by algorithm. Women and minority groups respond differently to language, and companies seeking diversity are catching on. The New York Times' Bits blog finds firms are using programs that analyze the language of job descriptions and "catch phrases that might turn off certain types of applicants."

Homegrown Efforts to Recruit Women in Silicon Valley (NY Times)

On Monday, the Senate confirmed Mary Jo White, a former federal prosecutor, to lead Securities and Exchange Commission. There had been concerns over White, who spent a decade defending big banks like JPMorgan Chase, but she was widely expected to slide through the confirmation process. The New York Times' DealBook blog points out that just one Senator voted against White, noting this conflict of interest.

Senate Gives White Its Unanimous Consent for S.E.C. (NY Times)

Ireland is about to lose a little sheen. Beauty powerhouse Avon is pulling back from underperforming businesses across Africa, the Middle East, and Europe, and will completely exiting Ireland by the year's end. The Associated Press reports that the 400 positions will be cut, around 1 percent of the company's total employees--part of CEO Sheri McCoy's effort to save nearly $400 million in the next four years.

Avon eliminating hundreds of jobs; leaves Ireland (Yahoo!)

The next time you judge a tantrum-throwing celebrity, think about this: she's just standing up for herself. "Divas, by definition, are high-performing, high-maintenance narcissists," writes Elizabeth Bernstein in The Wall Street Journal. And the healthy kind are confident, talented, self-aware of their worth, and not afraid to show it. Maybe divas have been giving a bad rap, after all.

Why Divas Need Make No Apology (The Wall Street Journal)