Women

05.02.13

Mountain Dew Ads Pulled

Triple threat: racist, misogynistic, and baffling.

In stupid advertising news, Mountain Dew has produced—and Pepsi has since pulled—a spot that can be seen as a triple threat: racist, misogynistic, and just plain baffling. In the ad, five black men and a goat (a character named Felicia) are in a police lineup while a bloodied, bandaged woman on crutches is prodded by her lawyer (both are white) to pick a suspect. The woman shrieks and cries, “I don’t think I can do this,” while the goat makes comments such as “I’m gonna do you up,” and “Keep your mouth shut,” that only the woman can hear. As she runs off in hysterics, her lawyer takes a swig from a bottle of Mountain Dew. PepsiCo pulled the ad on Wednesday, which was the third installment in the Odd Future series by rapper Tyler, The Creator.