05.03.132:36 PM ET

Mother-Son Team Runs Sex Shop

In New York City.

Who says a mother-son team can't run a sex shop? Ida Burd and son Jimmy are breaking barriers in New York City with their co-run New York City sex shop A&J Lingerie. The idea to run the sex store—where they sell everything from vibrators to thongs—came to Jimmy after a brutal divorce. The two say their goal is to make the shoppers' experience fun and pleasant. “We make people feel comfortable,” he said. “This isn’t taboo anymore. People now aren’t willing to let their lives go by without experiencing new things."