Apparently, male volunteers are turned off when the word “women” is included in the title of an organization. Or at least that’s what the RVS (formerly WRVS for “Women’s Royal Voluntary Service”) believes. Founded in 1938, the British charity first recruited women for the Air Raid Precautions Unit and now helps elderly people maintain independent lifestyles at home, as opposed to residential care facilities. David McCullough, chief executive says, “We are changing our name to make it clear we are not a charity that only supports women or just wants female volunteers."
To attract male volunteers.