In Ethiopia, 20 percent of girls say they have no friends. But a groundbreaking radio show featuring an all-girls band wants to connect them. Yegna, which means “ours” in Amharic, tells the story of five girls who become friends and create a band. The 30-minute weekly show is followed by a talk session that encourages listeners to call, text or go on Facebook to chat about it. More than 500 Yegna Ambassadors, a team of young women and men spreading the word across Ethiopia, hold listening parties during the broadcasts and discuss some of the challenges raised. At the band’s first public performance, a roar of approval sounded from the crowd after the song’s opening lyrics: “We are here, we should not be silent.” Check out the catchy single below.
Centered on an all-female band.